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Chinese 'worst' movie 'Niu Lai' becomes a unlikely global hit, surpassing 40 million yuan at box office_我的网站

A |     Russia's Luna-25 probe likely left a 33-foot-wide crater on the surface of the moon last month when it lost control and crashed down, NASA said Thursday, revealing images that show the suspected impact site.Russia's first moon mission in 47 years ended in failure on August 19 when the Luna-25 probe smashed into the moon after a thruster firing went awry, cutting off communications and putting the spacecraft on the wrong orbital path, according to Roscosmos, the Russian space agency.NASA's Lunar Reconnaissance Orbiter (LRO) spacecraft captured images last week of what the U.S. space agency described as a "new crater" after Roscosmos published an estimate of where the probe had struck.

             

"Since this new crater is close to the Luna-25 estimated impact point," NASA wrote in a statement, "the LRO team concludes it is likely to be from that mission, rather than a natural impactor."      Moscow has set up a commission to investigate exactly why Luna-25 crashed.The failure was a major disappointment for the Russian space program, which was attempting to up its game amid renewed interest in the moon's southern polar region, where ice deposits may exist in permanently shadowed craters. Ice could offer future space missions a way to produce breathable air, water and even hydrogen rocket fuel.                 The Russians have had little success with independent space exploration since the Luna-24 robot landed on the moon in 1976. It scooped up about six ounces of lunar soil and returned it to Earth in Russia's third successful robotic lunar sample return mission.Twelve NASA astronauts walked on the moon a half century ago in the agency's Apollo program, but no Russian cosmonauts ever made the trip. Russia's only previous post-Soviet deep space robotic missions, both targeting Mars, ended in failure.

    

                                                     

    

Luna-25 was an attempt to pick up the torch and put Russia back into a new space race of sorts, as the U.S., China, India, Japan and the private sector all plan multiple moon missions that could lay the foundations for lunar bases and eventual flights to Mars.India's Chandrayaan-3 Vikram lunar lander made a historic touch-down near the moon's south pole just several days after the Russian probe crashed. It delivered a lunar rover that has already sent back data from soil samples.                      William Harwood contributed to this report.                                 

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• Moon
    
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。         Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
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